Freelance Marketing Agency for Dubai-Based Institution

Freelance Marketing Agency for Dubai-Based Institution

Location: Remote (Dubai/Abu Dhabi, UAE-based Institution)

Company Overview:
We are a reputable institution based in Dubai, UAE, dedicated to [briefly describe the institution’s mission or purpose]. As part of our commitment to enhancing our brand presence and engaging with our target audience, we are seeking a skilled and experienced freelance marketing agency to collaborate with us on various projects. We require specialists in PR, social media, SEO, and events marketing who possess deep knowledge of the local market.

Project Description:
We are seeking a dynamic and results-driven freelance marketing agency to support our institution in various marketing initiatives. The selected agency will work closely with our marketing team to develop and execute comprehensive strategies across PR, social media, SEO, and events marketing, tailored to our institution’s objectives and target audience in Dubai.

Responsibilities:

1. Public Relations (PR) Specialist:
– Develop and execute strategic PR campaigns to enhance the institution’s brand visibility and reputation in Dubai.
– Cultivate relationships with local media outlets, journalists, bloggers, and influencers to secure press coverage and media partnerships.
– Draft press releases, media pitches, and other PR materials to communicate key messages and announcements effectively.
– Monitor media coverage and sentiment, and provide regular reports to assess PR campaign performance.

2. Social Media Specialist:
– Develop and implement social media strategies to increase the institution’s presence and engagement across relevant platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
– Create compelling content calendars, including posts, graphics, and videos, that align with the institution’s brand voice and messaging.
– Engage with the audience, respond to inquiries, and manage online communities to foster meaningful interactions and relationships.
– Monitor social media metrics, analyze performance data, and provide actionable insights to optimize content and campaigns.

3. SEO Specialist:
– Conduct thorough keyword research and analysis to identify opportunities for improving the institution’s organic search visibility in Dubai.
– Optimize website content, meta tags, and technical elements to enhance search engine rankings and drive organic traffic.
– Implement link-building strategies to increase the institution’s authority and relevance in local search results.
– Monitor SEO performance metrics, track keyword rankings, and provide recommendations for continuous improvement.

4. Events Marketing Specialist:
– Plan, coordinate, and execute engaging events and activations to promote the institution’s initiatives and offerings in Dubai.
– Identify relevant industry events, conferences, and networking opportunities for participation and sponsorship.
– Collaborate with internal teams and external vendors to manage event logistics, including venue selection, branding, and promotional materials.
– Measure the success of events through attendee feedback, lead generation, and post-event analysis.

Qualifications:

1. Proven experience working in PR, social media, SEO, and events marketing, preferably within the Dubai market.
2. Deep understanding of the local media landscape, social media trends, search engine algorithms, and event marketing opportunities in Dubai.
3. Strong communication, writing, and interpersonal skills, with the ability to effectively engage with stakeholders and media contacts.
4. Creative thinking and problem-solving abilities to develop innovative marketing strategies and campaigns.
5. Ability to work collaboratively in a remote environment and meet project deadlines.
6. Prior experience working with educational institutions or similar organizations is a plus.

We look forward to reviewing your proposals and partnering with a talented marketing agency to elevate our institution’s brand presence in Dubai.